CAMEL-Outdoor Story

CAMEL-Outdoor Story

CAMEL is a specialized outdoor brand focused on "high performance, high-tech parameters, and high protection." We develop products for climbing and outdoor adventures, blending a deep understanding of outdoor lifestyles with exceptional protective features.

Since 1966

The story of CAMEL is a legendary journey from a small garment workshop in Bergamo, Italy, to a global leader in outdoor sports apparel. Since the 20th century, Bergamo has been home to numerous fashion brands due to the tradition and innovation of the textile industry. Influenced by the good taste of "Made in Italy," a garment workshop was established in 1966. Unlike most factories that manufacture for fashion brands, the CAMEL workshop uses high-quality local fabrics and generations of tailoring skills to sell its own garments directly, marking the beginning of the CAMEL brand's chapter.

 

In the 1970s, CAMEL's products were profoundly influenced by American outdoor adventure culture. The brand began to emphasize the durability and comfort of its clothing, making its products better suited for outdoor activities while infusing the brand with a spirit of exploration and courage, allowing CAMEL to survive the economic crisis after World War II.

 

However, by the 21st century, due to severe challenges in the global market, the glory of the CAMEL brand gradually dimmed. Fortunately, CAMEL quickly turned a corner in 2018. Eric Wan, a successful entrepreneur and veteran outdoor enthusiast, brought his love for the outdoors and vision for rebranding to acquire CAMEL and reposition it as a specialty outdoor brand. His real experiences and needs in the outdoors were incorporated into product design. For example, the first high-protection snowstorm jacket of CAMEL was inspired by a hike he took in the Alps. The jacket not only boasts excellent thermal and waterproof properties but also features a detachable interior design to adapt to different weather conditions.

 

Eric Wan's deep understanding of outdoor sports has led to a comprehensive upgrade of CAMEL's product line. CAMEL has been continuously developing fabric technology and using environmentally friendly materials, committing to providing professional and eco-friendly outdoor equipment. Gradually, CAMEL’s excellent protective performance has been recognized by outdoor sports enthusiasts, becoming a spiritual pillar for them as they explore nature and challenge themselves. The new brand logo, the CAMEL, has also become a symbol of perseverance and courage.

 

Today, CAMEL is an important part of outdoor sports culture. Its professional products accompany countless explorers in realizing their dreams in extreme environments, conveying the message:

 

 Go Forward With CAMEL

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